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Martech
A Guide of Integrating ESG Policies into Your Brand Marketing
In today’s increasingly conscious consumer landscape, Environmental, Social, and Governance (ESG) factors are no longer…
Crafting a Winning Social Media Strategy Development: Your Roadmap to Success
As the digital landscape continues to evolve, social media has transitioned from a mere platform…
Forum Marketing: A New Frontier for Word-of-Mouth Marketing and Strategic Planning
With the advent of the digital age, the landscape of marketing has undergone a profound…
A Deep Dive into Google Ads and Meta Ads
In our previous article, we introduced Google Ads and Meta Ads and provided a basic…
Google Ads and Meta Ads: A Comprehensive Comparison (part 1)
In today’s digital landscape, digital advertising has become an integral part of any successful marketing…
Short Video Marketing in Southeast Asia: A Deep Dive
Southeast Asian businesses, particularly SMEs in Malaysia, have increasingly turned to short-form (short video) video…
Marketing a Shopping Mall in a Non-Strategic Location
Conquering the Location Challenge: Marketing a Shopping Mall Outside the City Center Shopping malls have…
Unlocking Growth in Southeast Asia: 12 Top Social Media Analytics Tools for Marketers
In today’s digital age, social media has become an indispensable marketing channel for businesses across…
The Evolution of Advertising: Challenges and Opportunities in the Interest Economy
Abstract The era of traditional advertising is waning. Consumers are increasingly inundated with information, making…
The Erosion of Vocabulary in the Era of Social Media
In today’s digital age, social media has become an integral part of our daily lives.…